The Scrub
Jojoba Beads + Fruit Extracts
Jojoba Beads
Rounded, non-abrasive exfoliants. Feels like fine sand, not gravel.
Fruit Extracts
Help visibly improve skin texture without drying you out.
Spend $35 for free shipping·$89 unlocks a 3-step ritual·$151 unlocks the full routine
#1 Best sellerApproved by GQ
Spray it.
Win the day.
Breakouts. Razor burn. Flare-ups. Hypochlorous acid kills what causes them and calms what’s left — same day, no waiting.
4 FL OZ / 118 mLUnscentedMade in the USAFree shipping $35+
- Made in the USA
- Sulfate-free
- Silicone-free
- Paraben-free
- Cruelty-free
- Approved by GQ
- Free shipping over $35
The premise
Most men own three products. Two of them are body wash.
Nobody ever taught you this. Not your dad, not the internet, and definitely not the aisle at the drugstore with forty-one bottles that all say “for men.”
So we built the shortest possible version. Five formulas that do real work, in an order you can’t screw up, with labels that tell you exactly what they’re for. Sulfate-free, silicone-free, paraben-free, cruelty-free. Made in the USA.
Twice a day. Ninety seconds.
The regimen
Five products. In this order.
Steps one, three and four run morning and night. Step two, two or three times a week. Step five whenever your face needs bailing out.
01$36The Cleanser
Vitamin B3 + Cucumber
The daily reset. Cools, clears, never strips.
Morning & night
02$38The Scrub
Jojoba Beads + Fruit Extracts
Buffs off the dull. Reveals the skin underneath.
2–3 times a week
03$45The Serum
Vitamin C + Citrus Stem Cell
Vitamin C that resets the clock on sun and time.
Morning & night
04$42The Moisturizer
Hyaluronic Acid + Aloe
Hydration that seals it in. No shine, no stick.
Morning & night
05$28The Recovery Mist
Hypochlorous Acid
Your skin's immune system, in a bottle.
Anytime, anywhere
Shop all five
Or take the whole routine as Reset the Clock — $151.
The one you’ll reorder
The Recovery Mist
Hypochlorous Acid · 4 FL OZ / 118 mL
Breakout before the big date. Razor burn the morning of the interview. A flare-up the night before your first real date since 2021. Spray it and win the day. This is hypochlorous acid — the same thing your body makes to heal itself, bottled.
- Kills acne-causing bacteria
- Tackles razor burn on site
- Helps treat eczema and psoriasis
- Unscented, non-toxic, calms sensitive skin
Shop — from $28
Approved by GQ
What's actually in there
Actives that earn their place.
No fake mountain-rush scents, no filler. Every formula is built around ingredients you can look up — and a texture that behaves on a man's face.
The Serum
Vitamin C + Citrus Stem Cell
Vitamin C
Helps brighten skin, boost collagen, and fade souvenirs from your wilder years.
Citrus Stem Cells
Your skin's personal trainer — whipping lazy cells into shape.
The Moisturizer
Hyaluronic Acid + Aloe
Hyaluronic Acid
Pulls in moisture like a magnet so your skin stops feeling like a desert.
Vitamins B, C & E
Squad up to help skin stay strong, bright and smooth.
From the people using it
“I'm really liking everything so far!”
“One of the reasons he loves this is because it's so easy to follow.”
“My son's zits are all but gone.”
The rituals
Pick the problem. We'll pack the box.
Three routines built around what's actually going on with your face. Every one of them ships free.
