BRUH.
BRUH. The Cleanser01

8 FL OZ / 237 mL

The Cleanser

Wash Your Face · Vitamin B3 + Cucumber

Morning & night

Some of you are washing your face with the same decaying bar of soap you use everywhere else. We notice. We all do. This cooling cucumber gel lifts the dirt, oil and dead skin your day left behind while Vitamin B3 gets to work underneath.

Choose your supply

1× The Cleanser · free shipping over $35.

  • Removes dirt and impurities without the tight, dry aftermath
  • Minimizes the appearance of pores and fine lines
  • Calms with cucumber and willow bark botanicals
  • Sulfate-free base — cleans without sandblasting your face
Key ingredients
  • Niacinamide (Vitamin B3)

    Helps minimize the appearance of pores and wrinkles, and strengthens your skin barrier.

  • Cucumber & Willow Bark

    Naturally refreshing and anti-inflammatory. Also smells damn good.

  • Allantoin & Glycerin

    Hydrating legends that leave skin soft.

How to use
  1. 01Wet your face with lukewarm water.
  2. 02One pump. Work it in for thirty seconds.
  3. 03Rinse. Pat dry — don't scrub.
  4. 04Twice daily, morning and night.
Our standard
  • Made in the USA
  • Sulfate-free
  • Silicone-free
  • Paraben-free
  • Cruelty-free
Shipping & returns

Free shipping on all orders over $35. Ships from the USA.

The Cleanser in use

How it fits the regimen

Step 01. Morning & night.

The daily reset. Cools, clears, never strips. It slots into the same ninety seconds as everything else — the order on the labels is the order you use them.

  1. 01The Cleanser
  2. 02The Scrub
  3. 03The Serum
  4. 04The Moisturizer
  5. 05The Recovery Mist